I see a lot of people saying Twitter etc. is a MUST if you're a blogger. But - is it really driving traffic to your website? Here's how to check the social media stats for your blog. And THE CHALLENGE - After reading the article and checking your own blog, come back and tell us - which social media outlet is #1 for your blog.
(Photo Credit: re_birf)
So note that that this method uses Google Analytics (here's how to set up the tracking code on your website). If you haven't done this yet - do so, and then wait a month to get some data. If you already have it set up, proceed.
After signing in, click the date range at the top right hand side of the page, and a menu will pop out which will allow you to select the dates you would like to look at. I'm looking back at the months June - July.
To get the social media data, click on Traffic Sources which is in the menu on the left. This will produce a drop down menu ... click on Social and then click Overview.
This will give you an Overview numbers showing:
- Total number of visits for that period
- Visits via Social Referral
- Contributed Social Conversions
- Last Interaction Social Conversions
Just from those numbers alone, it's easy to see what percentage of your total traffic is coming from social media. Only you can decide how much is worth your time and effort.
BUT scroll down and there's more. You'll also be able to see how much traffic comes from each social media site.
For mine (for this time period), Blogger is #1 and Wordpress is #3. Those I know are from commenting, because these are the 2 most common platforms that book bloggers use. Facebook is #2, and I attribute this directly to one of my posts being shared by a popular author (Jonathan Maberry), and the fact that I recently started participating in The Sunday Salon (Facebook group). Twitter is 4th, which I am not very active on - but it's higher than Google+ which I interact with more personally (as opposed to automating tweets).
So for me - although I don't think I'm very active on Twitter, it is driving some traffic to my website, and it might be worth it to keep using it. But on the other hand, being an active commenter is also helping to promote my site - and I enjoy doing that more.
Try this with your own website. What social media platform are you getting the most traffic from?
(And there's more tips for using Google Analytics effectively in the Blogging Tips category).